TOS ships were white since most people still had crap little BW TVs and needed as much contrast as necessary to make anything out. I suspect 2001 was following perceived NASA style by having white ships; there might have also been issues with the large models, slow film stocks, and depth of field. The bright ships might have also been a carry over from 1950s-style silvery needle and saucers prevalent in movies and pulps.
Although ships are no longer white, they sure aren't colorful. They gone from being white behemoths to being olive drab and dark grey behemoths. B5 ships are rather more colorful, but I don't get B5 here in Japan! I suspect Chris Foss colored ships might tend to look to toy-like on screen.
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