I think with this new film they're trying to re-energize the "beginning" of Star Trek. I read an article some time ago that said something along the lines of they believed Enterprise was too early and they needed to bring back the two characters that really made Star Trek great.
This is the first time in a long time there hasn't been a Star Trek TV series going in a long time, so part of me wonders if this isn't an attempt to start one up.
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