That and it's a movie the studio is using as a "filler" movie. It's not that they wanted to do another ST movie, they just needed something that was guaranteed to put fans in the seats (and buying tickets.) Otherwise, they wouldn't be using a plot that's been kicked around the studio since the '70s and has never really been approved before. Add to that a first-time ST director who insisted on bringing his own production staff, who have also never done ST and it just spells STINKER.
They should've had Manny Coto (the guy who was executive producer of season 4 of Enterprise after they canned Rick Berman) come aboard as the producer, possibly even the director. Then at least they'd have a ST veteran at the helm. Season 4 of Enterprise was by far the best and really went well as a prequel to TOS (better than the first 3 seasons.)
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